Laura Derry SouthwoodManaging Director
With over 10 years experience in PR, Laura moved to Hong Kong in 2007 to set up PRIME. Educated in the UK, Laura worked in-house and in PR agencies in London after she graduated from Leeds Metropolitan University with a Bachelor of Arts degree in Public Relations. She gained extensive health & beauty PR experience in the UK working for international brands such as Pfizer, Roche Consumer Health, Palmers Cocoa Butter, etc. Her enthusiasm and creativity along with her excellent team has enabled her to build the strong reputation PRIME enjoys today. Her experience in Hong Kong spans across many sectors from F&B, Travel, Health & Beauty, Homeware and Luxury Brands. Extremely hands on, Laura is involved in every client’s account no matter how big or small offering her strategic insights on how to optimize every PR opportunity.
Amanda LuiGeneral Manager
An accomplished public relations, media and marketing strategist with a career spanning 20 years, Amanda was awarded the first ever Marketer Of The Year Of HK by the Chartered Institute of Marketing, HK Management Association HKMA and Television Broadcasts Ltd TVB in 2005. As COO of Roadshow Holdings Limited, Amanda spearheaded the IPO listing of the media sales company, prior to which she had led a pivotal role in public relations and corporate marketing in The Kowloon Motor Bus Company. She garnered an accolade of awards from The International Public Relations Association and The HK General Chamber of Commerce for her creative direction in leading the corporations brand. For the past 8 years, she had resided in Shanghai shaping luxury brands in the emerging markets. Amanda is fluent in English, Cantonese and Mandarin.
Brian BaileySenior Account Manager
Brain grew up in Hong Kong and before he graduated was already crafting a career in the industry he loved. Brian’s passion lies in leisure and hospitality, having held the position of Head of Sales & Marketing at Boujis before joining Prime where he handles the agency’s F&B clients.
Vivian YipAccount Executive
Having studied in the international school system, which led her to an Associate Degree in Social Sciences at HKUSPACE and subsequently a Bachelor of Asia & International studies at City University of Hong Kong, Vivian has the rare talent of native fluency, both orally and in written form. Keen to demonstrate her digital skills she created her own You Tube channel for the fashion, beauty and lifestyle space. She joined Prime as a fresh graduate but showed tremendous promise from the very beginning.
Viann ChanAccount Executive
After majoring in Journalism and Mass Communication at Hong Kong Shue Yan University, Viann started her PR career in corporate communications. Having worked at international agencies, she moved to Prime to pursue her interests in the consumer sector. Her writing skills in both English and Chinese are excellent.
Anne WuSenior Account Manager
Anne graduated from the Hong Kong Shue Yan University with a Degree on Journalism and Communications, and has worked in different facets of PR; including holding the position of Financial Reporter at Next magazine as well as handling PR in house for a leading property firm. Anne is a fantastic account manager and never drops the ball when it comes to servicing her clients, always answering questions before they are even asked. Anne is fluent in Cantonese, English and Mandarin.
Agnes PoSenior Account Executive
Prior to joining Prime, Agnes worked in the PR department for leading fashion label, Evisu. She is a strong communicator who has masters the media well.
Kirsten McLennanAccount Manager
Originally from South Africa, Kirsten has made Hong Kong her home and is a permanent fixture on the KOL scene due to her own personal, enviable following on Instagram that she has built since she started living in Asia. Prior to joining Prime, Kirsten was with The Lane Crawford Group, managing digital initiatives for On Pedder which includes many international brands such as Balenciaga, Celine, Chloe, Christian Louboutin and Jimmy Choo.
Amy WuAccount Director
A seasoned PR professional, Amy has been working in PR agencies for the past 15 years working with some of Hong Kong’s biggest brands. Strong at event management, Amy manages the media with finesse to ensure every client’s campaign is a success.
Daisy holds an administrative position at Prime and works tirelessly behind the scenes to keep us all organized. Clients will most likely come into contact with Daisy on invoice day!
Michelle LamAccount Manager
Having experienced both in-house and agency life before joining Prime, Michelle is well versed at understanding what the client needs. Her background in digital, having work for international clients in the fashion and beauty space during her agency tenure, as well as her role as Digital Executive at Mercedes-Benz Hong Kong ensures she is able to provide an integrated approach to PR looking at both traditional and social media methods of communication.