The 1st jewel mini watch with colourful interchangeable straps
launched its 1st pop-up in Hong Kong this September 
FROM PARIS TO HONG KONG WITH LOVE
After its success in France, SILA, the first jewel mini watch with colourful interchangeable straps, made its Hong Kong debut this September, at PMQ, in partnership with the concept store Kapok.
The pop-up brings the brand’s values to life through an experiential installation with hundreds of colourful ribbons, featuring fun and playful reasons for being late that SILA women have for enjoying life to the fullest.
Loved by the French fashion magazines and adored by shoppers in the Chic Parisian store Printemps Haussmann, SILA has captivated the market with its colourful, innovative and customizable mini watches.
The option to stack SILA mini watches with the jewellery of your choice is limitless, making it the must have of the season!
VINTAGE WITH A TWIST
In 2016, wandering through the vintage markets of Tokyo, founders Alexandra Marque and Karine Lemire were besotted by feminine mini watches designed in the early part of the 20th century; exquisite gem- like timepieces on the most delicate of straps that the girls couldn’t get out of their minds.
They found them beautifully feminine, extremely refined and easy to wear as you hardly felt them on your wrist. This sparked the concept for the SILA watch, the challenge was to create a vintage inspired watch, keeping the elegance of the watches that they had seen, yet adding a modern, colourful twist.
THE DESIGN
Alexandra and Karine worked with award winning product designer Maria Lemire, voted ‘Vogue Talent’ by Vogue Italia in 2015, to bring a modern twist to vintage elegance.
The original early 20th century watch was modernized with a clean and timeless face, new and exciting watch cases, and a clever mechanism that allows the watch strap to be changed in just one click. SILA watches suit any occasion – be it that important work meeting or a romantic night out.
Featuring a beautifully curved watch case, high quality Japanese quartz movement, and two elegant clasps to which you can attach the SILA strap of your choice.
The options to alternate SILA’s range of straps – from elegant gold or silver chains to beautiful splashes of vibrant colour – are part of SILA’s DNA: fresh, energetic, versatile and elegant.
A JEWEL WATCH
The ultimate feminine mini watch designed for women by women: timeless, elegant and interchangeable in an instant. The perfect complement to any woman’s wardrobe, style or mood with its diverse selection of colorful straps.
The beautifully designed jewellery watch has disrupted the watch market with its delicate 18mm diameter watch face, perfectly designed to fit a woman’s wrist and to accessorize with her jewellery. Two mini clasps that allow for over 75 colour customization options.
SILA can be worn alone or stacked with your favourite jewellery
ENDLESS COLOR CUSTOMIZATION OPTIONS
SILA watches are available in delicate shades of yellow gold, rose gold and silver and can be combined with a variety of bracelets which allow for over 75 customization options
- Delicate silver, gold or pink gold jewellery chain links that match the original case colour
- And a further 24 fun bold and pastel colours that pop and add femininity; from the darkest black to neon yellow, Indian pink to almond green, making SILA as dynamic and exciting as a woman’s closet
SILA can be worn alone or stacked with your favourite jewellery
SILA SORRY I’M LATE AGAIN
For all the women who never have enough time, the women that are non-stop, party girls, go-getters, multi-taskers and dreamers. For all the women that can’t decide what to wear, which parties to go to, which invitations to accept – this watch is for you.
We celebrate, through a playful and quirky tone, always having a good reason to whisper: Sorry I’m late again.