Mini Collaborated With Hong Kong Young Fashion Designers’ Contest (Ydc) Designers To Bring You An Inspired Exclusive Fashion Collection
YDC designers’ SS19 collections on exhibition at the newly revamped MINI showroom in Wan Chai.
(18 September 2018, Hong Kong) MINI, the fashion icon in the motor industry, invited three past Hong Kong Young Fashion Designers’ Contest (YDC) winner and finalists to showcase their exclusive MINI Spring Summer 2019 collections, inspired by the all-new MINI Hatch and special MINI Countryman BLACK Edition, which took place on 13th September 2018 at its newly revamped showroom in Wan Chai.
The extraordinarily talented local designers; Matt Hui and Lillian Tsang (YLYstudio), Wilson Choi (REDEMPTIVE) and Yeung Chin (YEUNG CHIN) were tasked to craft innovative MINI inspired SS19 collection including the exclusive windbreakers from each designer for charity sale, to exhibit their own unique flare and style.
Priced at HK$880, the exclusive MINI x YDC windbreakers are available online in very limited quantities with all proceeds going to the Hong Kong Polytechnic University to establish the MINI Hong Kong Scholarship aims to support and nurture outstanding fashion design students. For purchase, please go to https://thetrendsetter.minihk.com/MINIFashion
MINI, the British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements, including fresh design accentuations, innovations in the field of drive technology, additional customization options and an expansion of the digital services available as part of MINI Connected.
MINI aligned itself with likeminded fashion design students for a consecutive year to stay true to its trendsetting outlook and unwavering dedication to innovation.
YLYstudio was impressed by MINI’s surprisingly huge interior space at the movie – “The Italian Job” and t inspiration from MINI outstanding and timeless image plus its new Emerald Grey color hues to create statement, fashion-forward capsule collection that combines classic and futuristic looks. Applying French embroidery reflects MINI’s attention to details like the effort in appealing leather seat stitching.
Crafted using the latest advances in technology and materials, REDEMPTIVE creates a military inspired windbreaker coloured in Midnight Black and Emerald Grey, the new MINI original colour. Turning MINI’s logo into design detail by adding the stripes on the right shoulder of the windbreaker, truly reflectsthe dynamic vitality of the all-new MINI HATCH.
Championing the iconic Union Jack via stylish motifs YEUNG CHIN’s bold windbreaker displays a contrasting palette of Solaris Orange and Piano Black themed the beauty of Darkness after Sunset. The beauty of MINI Countryman Black edition is the design inspiration of the shades of black. The multifunction ofwindbreaker design was inspired from the high versatility of MINI Countryman at both on-road and off-road performance.
MINI x YDC Limited Windbreaker order site: https://thetrendsetter.minihk.com/MINIFashion