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Tiffany & Co. used PRIME to handle the PR for its Circle of Giving Christmas 2010 campaign. The Tiffany Christmas tree, featured at 1881 Heritage, encouraged the public to donate to Hong Kong charity, Mother's Choice in return for a wishing bauble that visitors could write their personal Christmas wish. A series of PR events were launched to support the initiative and generate excellent press coverage for both the brand and the charity over the festive period.
 

Tiffany & Co. used PRIME to handle the PR for its Circle of Giving Christmas 2010 campaign. The Tiffany Christmas tree, featured at 1881 Heritage, encouraged the public to donate to Hong Kong charity, Mother's Choice in return for a wishing bauble that visitors could write their personal Christmas wish. A series of PR events were launched to support the initiative and generate excellent press coverage for both the brand and the charity over the festive period.
 

Tiffany & Co. used PRIME to handle the PR for its Circle of Giving Christmas 2010 campaign. The Tiffany Christmas tree, featured at 1881 Heritage, encouraged the public to donate to Hong Kong charity, Mother's Choice in return for a wishing bauble that visitors could write their personal Christmas wish. A series of PR events were launched to support the initiative and generate excellent press coverage for both the brand and the charity over the festive period.
 

Tiffany & Co. used PRIME to handle the PR for its Circle of Giving Christmas 2010 campaign. The Tiffany Christmas tree, featured at 1881 Heritage, encouraged the public to donate to Hong Kong charity, Mother's Choice in return for a wishing bauble that visitors could write their personal Christmas wish. A series of PR events were launched to support the initiative and generate excellent press coverage for both the brand and the charity over the festive period.